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Our Competencies

Across Industries

Innovation, Development and Optimization

Pre-launch Assessment

Brand and Comms Assessment,
Monitoring and Optimization

Scenario-Driven Estimation

Customer Engagement and Experience

Purchase Behavior

Trade Channel and Shopper
Understanding

Stakeholder Workshop
and Activation

Perceptions and Opinion

E-Commerce Ecosystem Mapping

Public Policy, Implementation and Assessment

Life and Wellness

Sustainability

Learning and Development

Training and Certification

Process Audit and Optimization

Siddhartha Ghosh

More than 27 years’ experience as a journalist and mixed-methodology Insightist and Consultant, spanning Qualitative methodologies and Analytics and all that lies in between. Expert in Business Transformation and Growth across multiple countries. Keen observer of regional and cultural nuances. Writer, Visiting Faculty Member and Multiple Ultra-Marathoner.

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Pratim Guha Thakurta

More than 30 years’ experience of Marketing Research Operations across methodologies. Worked in diverse markets including Greater India, Asia, parts of Europe and Latam. Established new Quality Control systems for Transformation. Managed high-performing multi-cultural Teams with proven track record of unyielding Integrity.

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Maneesh Choudhary

More than 28 years’ experience with sound track record of driving growth. Coalition-builder with multicultural experience across the Asia Pacific as business head at agency and client organizations. ‘Sustainability’ champion promoting insights and initiatives that make our planet a better place. A much-quoted expert in business publications and media.

 

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